Privacy Policy

Privacy Policy

Last Updated: 15 May 2026

At [Apex Lift Pte Ltd] (“we”, “our”, “us”), we are committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (“PDPA”) of Singapore.

This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website at [apexlife.com.sg] (“Website”).

1. Personal Data We Collect

We may collect personal data that you voluntarily provide through our Website, including through our contact form, such as:

  • Name
  • Email address
  • Phone number (if provided)
  • Company name (if provided)
  • Any information included in your message

In addition, certain technical information may be collected automatically when you use our Website, including:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent on the Website
  • Referral source
  • Usage and interaction data

2. Purpose of Collection

We may collect, use, and disclose your personal data for the following purposes:

  • Responding to your enquiries and requests
  • Communicating with you regarding our services
  • Providing customer support
  • Improving our Website, services, and user experience
  • Monitoring and analysing Website traffic and performance
  • Detecting and preventing spam, abuse, or malicious activity
  • Internal administrative and business purposes
  • Complying with applicable laws and regulations

We will only collect, use, or disclose your personal data where permitted or required under the PDPA or other applicable laws.

3. Google Analytics

Our Website may use Google Analytics, a web analytics service provided by Google LLC.

Google Analytics uses cookies and similar technologies to collect and analyse information about how visitors use the Website. This information may include:

  • IP address
  • Device and browser information
  • Pages visited
  • Time spent on pages
  • Interaction and navigation behaviour

The information generated may be transmitted to and stored by Google on servers outside Singapore.

We use this information to better understand Website traffic, improve Website functionality, and enhance user experience.

You may learn more about how Google collects and processes data at:

https://policies.google.com/privacy

You may also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on:

https://tools.google.com/dlpage/gaoptout

4. Google reCAPTCHA

Our Website may use Google reCAPTCHA to protect our contact forms and Website against spam, automated abuse, and malicious activity.

reCAPTCHA analyses user interactions to determine whether actions on the Website are made by humans. This may involve the collection of:

  • IP address
  • Mouse movements
  • Browser and device information
  • User interaction data

The use of reCAPTCHA is subject to Google’s:

By using our Website, you acknowledge and agree that reCAPTCHA may process such information for security purposes.

5. Cookies

Our Website may use cookies and similar technologies for:

  • Essential Website functionality
  • Analytics and performance monitoring
  • Security and fraud prevention

You may choose to disable cookies through your browser settings. However, some parts of the Website may not function properly as a result.

6. Disclosure of Personal Data

We do not sell, rent, or trade your personal data.

We may disclose your personal data to:

  • Our employees or authorised representatives
  • IT service providers, hosting providers, or analytics providers
  • Third-party service providers assisting with Website functionality or security
  • Government authorities or regulators where required by law

Where personal data is transferred to third parties, we will take reasonable steps to ensure appropriate protection consistent with the PDPA.

7. Overseas Transfer of Data

Some third-party service providers, including Google, may process or store personal data outside Singapore.

Where such transfers occur, we will take reasonable steps to ensure that the overseas recipient provides a standard of protection comparable to that required under the PDPA.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable laws and regulations.

When personal data is no longer required, we will take reasonable steps to securely delete or anonymise it.

9. Protection of Personal Data

We implement reasonable administrative, technical, and physical safeguards to protect personal data against unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Your Rights Under the PDPA

Subject to applicable law, you may have the right to:

  • Request access to your personal data
  • Request correction of inaccurate personal data
  • Withdraw consent for the collection, use, or disclosure of your personal data

Requests may be submitted using the contact details below.

11. Contact Us

If you have any questions regarding this Privacy Policy or our handling of your personal data, please contact:

[Company Name]
Email: [[email protected]]
Address: [Company Address]
Phone: [Phone Number]

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time without prior notice.

Any changes will be posted on this page with the updated revision date. Your continued use of the Website constitutes your acceptance of the updated Privacy Policy.

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